Why You Should Invest in Video Marketing
Video marketing is the latest digital marketing strategy that is quickly taking over the social media world by storm. In fact, Syndacast predicts that by 2017, 74% of all Internet traffic will be composed of videos.
Facebook has embraced this new trend by enabling a picture-in-picture function in the newsfeed so users can still browse while playing a video by the sidebar. Nearly 8 billion videos are being watched on a daily basis – that’s a lot of content being streamed by an incredible amount of people.
- Convincing Power
Video marketing has proven to be so powerful that Squatty Potty, a relatively small company based in the United States, was able to increase sales by 600% thanks to a rather strange, but nevertheless effective, ad featuring a unicorn on a toilet. That 600% increase in sales translates to roughly US$15 million earned in 2015 (compared to their US$3 million earnings in 2014).
Videos are capable of reaching a bigger and wider audience thanks to its “share-ability.” Viral videos are now rampant on social media sites such as Facebook and Twitter. Take, for example, Squatty Potty’s recent viral video. Though quirky and bizarre, it proved to be an effect marketing strategy – not only by creating more brand awareness for the company but by converting this awareness into actual sales.
- Create Credibility
Video marketing is also a great way to build credibility and establish your company as an expert in the field. DIY videos can help show potential customers the kind of work you can provide and show them your actual results. At the end of the day, it’s all about getting your audience to trust you.
Videos are a great way to boost engagement and drive traffic to your website. Don’t miss out on the latest digital marketing strategy and invest in video marketing for your company today. Aura Online offers video marketing services tailored to fit your brand and needs. Consult with us today.
October 7, 2016